Because laundromats are more of a local business that serves the area it’s situated in, it’s easy to see why they are closely tied to their community. Up to 80% of your customer base likely live within a mile of your business!
Your laundromat provides a necessary service to people who don’t have other options to clean their clothes and linens. Because of that, many business owners don’t just focus on offering the best equipment and laundry parts from stores like Laundry Replacement Parts. They also work with non-profit organizations or create strategies to give back to the community they serve.
Read on as we share tips on how your laundromat can serve your community better to improve the business.
The Benefits of Serving Your Community
Not only will you be creating a significant impact in the local community, but serving your area is also beneficial for your laundromat. Here are some of the benefits serving your community offers:
- Generate positive buzz about the laundromat through social media, media coverage, and word-of-mouth marketing.
- Attract more new customers to your business
- Increase customer loyalty
- Create additional revenue opportunities
- It’s an easy way to obtain customer contact information
- Networking opportunities with other businesses and potential customers
And there are a ton more benefits it offers! Beyond upgrading your alliance laundry parts, it’s also worth thinking of ways to give back to your community as a business. You can do so with these events:
- Free Laundry Days
The LaundryCares Foundation partners with the Coin Laundry Association by hosting a Free Laundry Day across the United States. The goal is to help those who cannot afford to clean their clothes and linens by providing the service for free.
Many non-profit organizations and laundromats have followed suit and offered similar events in their community. Such events are life-changing for some participants as clean clothes can help with their overall health. Moreover, it brings the community together and raises awareness about the neighborhood’s issues of poverty and homelessness.
Besides that, you can also help and support families after disasters and crises, like fires and flooding. Offer free or discounted laundry services to people who were affected by a recent catastrophe, even partnering with other businesses.
- Discounts and Themed Days
Offering discounts themed events, and promo days related to what’s happening with the community are an engaging way to connect with new and existing customers.
For instance, if the local sports team won a big game, then show your support by offering free services to those who bring their ticket stub from the game. Or, if it’s finals week at the local college, extend your hours, offer coffee, provide WiFi, and convert your laundromat into a study spot so they can work while cleaning their clothes.
There are many other examples, but it all boils down to playing an active role in your community.
Wrapping It Up
Follow any of these tips to improve your business while giving back to your community!