Regular business travelers should feel at home in your hotel. It may be challenging to compete with similar hotels for the same clientele. Marketing and website design are two areas where you may set yourself apart. The creative team at Hawthorn has compiled some points to keep in mind to help your hotel rise to the top.
Can You Quantify the Return on Investment of an Email Marketing Effort?
Regardless of the size of a company, email marketing should be a part of any marketing strategy. It’s been shown that email marketing is an effective way to grow your business’s bottom line and your consumer base. Hotel owners should launch an email marketing campaign as soon as possible.
Generally speaking, business travelers prefer to communicate via email. Learn about their impending arrival, the facility’s amenities, and any special deals or activities that will be happening during their stay.
In What Ways Do You Think Your Hotel Is Unique?
Which of your services do you offer to businessmen and women? Having only free Wi-Fi and a business center is not enough. You might offer them a discount or a complimentary snack at the hotel bar during happy hour, or you could have a regular drawing for business cards.
Do you provide fast breakfasts or snacks for when they get home from work late at night? Is there a way to go to and from the airport and other major destinations?
Is there a nice, relaxing atmosphere to work in? What kinds of office lighting are available? Do you have lap desks so guests may get some work done while relaxing in bed with a late night movie? So, how are the lodgings? When would adults be able to use the fitness center and swimming pool without having to deal with noisy children?
Actions like this may go a long way toward ensuring the ease of business travelers. If you go the extra mile for them, they are more likely to stick with you the next time they hit the road.
All Employees Should Prioritize Serving Customers
Make sure your employees realize how important it is to spend time with each individual consumer. It’s helpful to show consideration for others by learning their first names, greeting them with a snack or drink of water after a long day at work, and wishing them well.
The members of your team should be well-versed on the local landmarks. When tourists ask about the best steakhouse in town, your employees should be ready to provide them instructions or even make a reservation over the phone. Connecting the dots in a logical manner yields a pleasant result.
Learn How to Make a Website People Actually Want to Use
How appealing your website is will determine how many people utilize your services. Many guests will form their first impressions of you and the hotel based on this encounter. You need an interactive medium that brings your story to life, keeps consumers engaged, and highlights your unique selling points and fantastic services.
You also need the ability to employ robust keywords, which will aid search engines in indexing your site.
Obtaining Help with Advertising
Do you want to know more about the resources available to help you succeed? Hawthorn Creative is a fantastic choice for your needs. If you need assistance with hotel web design that is also effective at promoting your business, we are here to assist you. To ensure that your hotel stands out from the crowd, we can also advise you on the most effective terminology to employ.
Conclusion
Any efforts you make to make your hotel the top pick for business guests will be plain to see. Guests aren’t only looking for corporate discounts, free internet, and a conference room. Guests will appreciate knowing exactly what to expect from your staff and the hotel in the emails you send before they arrive. Don’t forget to add these optional extras to your regular marketing emails. After viewing your amenities, prospective customers are more likely to book a reservation with you.
