Making your business more attractive to job seekers

Today’s job market is more competitive than ever before. This presents a unique challenge for businesses because in order to grow, they need top talent. So the question is, how can you get them to come to you? Keep reading to find out. 

Make your workplace as attractive as possible

During the recruitment process, you’ll be bringing people in for interviews. How your workplace looks and feels is important because this is where your staff will spend most of their time. If your workplace is messy, untidy, and chaotic, this won’t create a good impression on prospective candidates. To make your workplace as attractive as possible, you need the help of a facilities management company. They will be able to provide essential cleaning and security services to keep your office looking its best at all times. 

Make a competitive offer

Simply offering a salary isn’t enough in today’s climate because your competitors will probably match what you’re offering. To attract job seekers, you need to bring more to the table. Consider some perks and bonuses that you can offer to any new starters and your existing employees. These perks could be the deciding factor for your dream candidate. 

Turn your staff into spokespeople

Word spreads about what a company is like to work for, so it’s important to keep your current staff onside. If your staff love working for you, they will tell anyone who will listen. This kind of word-of-mouth promotion is invaluable and will help you to attract great candidates. 

Consider a referral scheme

Staff referrals can help to fill vacancies quickly. To encourage these referrals, why not set up some form of bonus? This could be a financial reward or something else like an extra day of annual leave. 

Don’t neglect your company culture

Your company culture will either attract great candidates or drive them and your current employees away. There are plenty of elements that make up a healthy culture, so it’s something that you need to stay on top of. Remember, culture always starts at the top, so be sure to lead by example and pave the way for your employees to follow. 

Promote yourself

Lastly, don’t forget to let everyone know how great it is to work for you! Staff social events and shoutouts make for great social media content and a nice advertisement of how great it is to work for you. 


If you want the best talent, you need to make your business as attractive as possible to job seekers. By following the tips in this article, you’ll have no problem filling your next vacancy!